Basically, i'm just interested in hearing other music lovers opinions on how the internet has affected the music industry - thats where you come in! So, what do you think? Is the internet helping make or break the industry - what pros/cons can you see? What genre of music is being the most affected in your eyes?
Hi there,
The internet (and computer technology generally) is changing the balance of power between the music publishers and the artists. I was surprised recently to discover how inexpensive it is to produce an album (once the music has been composed/recorded). With places like CD Baby paying the artist 91% of revenues, why would any good musician/composer wish to have their music published by anyone other than themselves (unless the publisher can send the band on tour or fund time in a big studio)?
There are still costs, however - mainly in buying the music technology to record. However, when I was a teenager, you had to pay thousands of pounds for *one* good keyboard. Now for a fraction of that you get a top quality sound system, keyboard and multi-track recording studio at home (using a computer). With the internet, you can now publish the results as MP3 files at (almost) no cost using sites like 'Soundclick'.
With digital distribution the revenues are going to go to the stores and artists (if the artist publishes their own music). However, while I've noticed almost complete acceptance of this amongst young people, older people - and those who like
albums rather than singles - are not so keen.
The other contribution of the Internet is low cost worldwide advertising. I'm learning all the time, but it is now possible to get highly targetted adverts to your target audience for a relatively modest outlay. This - once more - empowers the artist, but only if they have the inclination/time to market their own work.
What are your thoughts?
Rory Ridley-Duff